Networking play an integral role in small and medium sized businesses as this helps broaden both client and supplier connections. Many business owners today are learning from each other’s innovation and level up their game for healthier competition and customer satisfaction.
Hence, if you are planning to attend a conference, here are some tips that will help you make the most out of this experience.
1. Always Have Business Cards in your Pocket
Your cards represent you and, most importantly, it brands your business which makes it a huge mistake not to have a stack in your pocket. Custom business cards have been made affordable these days, and there is no excuse for any entrepreneur not to afford one or hand over a poorly home-printed card.
2. Prepare your Elevator Pitch
While your card provides a hard copy of your brand, an elevator pitch amplifies your business’ value and impression. An excellent 30-second conversational introduction should grab attention and make a solid impression that lasts. Know how to communicate your business interests quickly yet efficiently.
3. Power Dressing
Attending industry conferences equates to an opportunity to build your network and meet your competitors, future business partners, and investors. Hence, you have to dress sensibly and pack smart for the event. Your personal image can make-or-break the experience, especially you will only have one shot to create a positive impression on your co-attendees. While getting dressed “to kill” is a goal, you may always have to consider comfort as walking may also be part of the conference.
4. Manage Your Schedule Beforehand
Every trade event is a rare opportunity to meet investors and influencers to your business. Hence, you would have to come prepared and free of worries. Since these dates are announced ahead of time, do your best to clear up your schedules during the conference. Attend to important matters right away and manage your calendars accordingly. You have a lot to learn and meet on these limited occasions that you’d better make the most out of it.
Practice these steps every time you’re attending a trade show or seminar as these events need a lot of getting used to.